Somethings holding you back. Isn’t it?
Maybe you’re thinking you don’t need to hire a professional photographer because you have a fancy camera of your own (even if it IS stuck on auto-mode) or you have generic stock photos available. Maybe you’re not convinced this is a worthy investment, so you sacrifice time and quality by taking the DIY route...
These were the thoughts of a recent client, but eventually she decided to take a chance — on me! And I’m so glad she did! She knew it was time to make a change, and invest back into her business by taking advantage of the gifts others (like myself) were offering her. Now she knows just how valuable hiring a professional is! How an experienced photographer can take their clients ideas (however messy) and translate them into something intentional, beautiful, and cohesive.
If you’ve ever wondered why I talk about branding so often (besides that fact that I’m a brand/product photographer, of course), it’s because for most businesses, the market is saturated. Every entrepreneur has their competition, and having a clear message is the key to standing out as a professional, attracting potential clients, and telling them that yes, you’re the right fit for them.
But let me ask — how can you tell your audience that your work is of quality when your social media feed is made up of reposts of client photos, or blurry or poorly light cell phone snaps? Or what if they don’t know how consistent your work is because you just don’t have the time to plan, design, style, shoot, edit, curate, and finally post images daily (on top of running a business).
Your most valuable asset when it comes to attracting new clients is, without a doubt, your imagery. Visuals are the number one way your audience judges you. It’s what makes them decide to stay or go. To buy from you or your competition. And through your imagery, you can tell them that you are professional, that they can trust you, and that you are worth the investment. It’s powerful. And one of the biggest mistakes you can make is thinking that this investment needs to wait until x, y, or z happens. When you have that mindset, there will always be something preventing you. Stop letting doubt hold you back!
Whether you’ve been in business for one month or one decade, don’t wait to invest into your business. From the get go, show that you have a professional presence by sharing beautiful, cohesive, intentional imagery of your products.
If you’re up for sharing your vision and working together to up-level your brand imagery, so that you can share your unique story, attract your dream clients, and make more sales, shoot me an email!
What questions do you have when you’re trying to decide if you want to hire a product photographer? I’m all ears!