Raise your hand if the thought of showing your face in your feed terrifies you to your very core? You’d think after formerly photographing people for the better part of a decade, I’d be able to get comfortable in front of the camera, but for me, it’s the complete opposite.
An INFJ (and 93% introverted) I’m quiet, reserved, private. I don’t overshare. I prefer quiet over noise, writing over talking, and staying home with my family over socializing with groups. I’m kind and passionate. At any given time, you’re likely to find either a camera or a book in my hand. I love what I do: creating, helping other businesses thrive, sharing educational content, and inspiring my audience.
It took me years to figure out my “voice”.
Even now, years later, I see influencers and business owners who seem so at ease sharing everything on social media, popping on stories, recording themselves talking to their audience, and sharing their cheerful personalities. Visitors seem to be drawn most to the energetic, the extroversion, the charming… but I don’t want to pretend to be someone I’m not… I don’t want to force mannerisms that aren’t my own.
Despite hearing all the time from the big names in the business world that you need to show your face in your feed to be successful, I don’t believe this. Especially as a photographer who works mainly from home, shooting inanimate objects, I don’t believe my business and my personal lives need to be synonymous. Time and time again I’ve felt reassured by this, meeting business owners and creatives who run their business with the same anonymity. Who don’t show up in their feed, but set boundaries and keep their personal lives seperate.
For business owners, when it comes down to it, social media is a tool. It’s meant to engage with your audience and inspire potential clients. It’s an invitation to share how you can help solve their problems. It’s not about you. It’s not about self promotion. It’s about serving. I’ve learned that the key to having a strong brand isn’t whether you’re an introvert or an extrovert. It isn’t about who can scream above all the rest in a saturated market. It isn’t about having the most talkative personality, or sharing intimate details. It’s about your intention, the content that you give your audience, and the value you provide.
And while I may not amass hundreds of new followers each day, I’ve found you… an understanding, supportive, encouraging community that enjoys what I have to offer. I appreciate all of you.