Two years ago, Flora Leung decided to combine two of her biggest passions to create Sélia & Co — a vegan skincare line that revolves around organic, fair-trade tea. After extensively testing different ingredients in her kitchen, on her friends and family, and even throwing skincare parties to receive feedback, her three hero masks were created.
Brilliant in it’s simplicity, Sélia & Co goes to show that simple, minimalistic products can make a big difference! Operating under the principle “less is more”, all her products are handcrafted in Brooklyn, New York with seven plant-based ingredients or less — each purpose-driven and ethically sourced. Full of natural antioxidants and healing properties from the various teas used, they’re never diluted or made with harsh chemicals, artificial preservatives, parabens, or sulfates. Detoxing powers help combat free radicals and restore the health of your skin naturally.
Focusing on experience, Flora recommends starting your skincare ritual off with the Jasmine and Green Tea Facial Steam, which opens up your pores to purge impurities. Follow with any of the available masks (Peppermint and Green Tea, Rose and Rooibos Tea, or Lavender and Black Tea). To activate the mask and benefit from additional nutrients, Flora encourages her customers to get creative by replacing water with aloe, honey, or coconut water. For a smooth consistency, mix 1 tsp of the mask powder with 1-1.5 tsp of liquid. Apply for 10-15 mins and wash off. Follow with a Sélia & Co skin toner, and moisturize!
When Flora first emailed me about her decision to outsource her product photography, this is what she had to say: “I think my images now are stiff and for function only. It doesn't quite portray the experience the customers can have with the product, nor provoke any emotions. I am ready to elevate! I want to establish a stronger bond with our clients and I think clean images like yours might just be the answer!”
After further discussing her vision and needs, we opted for a mix of imagery. Lifestyle imagery demonstrates process and encourages call-to-action. Attire was carefully chosen — the beautifully-textured waffle linen bathrobe lends a spa-like feel, while the teal blue shirt and crisp white pants showcase her brand colors, allowing them to merge seamlessly with her website, social media feeds, and marketing materials. Clean, simple e-commerce photography features the product on white ground and allows the details to stand out. For the latter, I incorporated light styling to soften the image, incorporating simple greenery, handmade ceramic dishes, and perfectly-wrinkled linens.
I absolutely loved shooting for Sélia & Co, and the creativity I felt while planning the images for this natural skincare line — the ideas just kept flowing! Take a look at some of my favorites from Flora’s gallery below, then upgrade your self-care routine by supporting this thoughtful business and following them on Instagram!
From Selia & Co:
“I loved working with Elle! She is very communicative through every step of the way and I love the way she expresses with her words. Her attention to detail is impeccable, and the images she takes are positioned so carefully and mindfully. The consciousness of everything resonated with me a lot, and I highly recommend her to any brand, any time."
How do you stand out from the competition?
From the moment we hit that “snooze” button on our alarm clock and start our morning scroll on Instagram, to the second we close our eyes at night, we’re inundated with content — images, ads, advertisements, and more.
So let me ask: in a sea of content, what makes your products stand out?
Your images should be thoughtful and intentional, align with your brand, speak to your dream clients, evoke emotion in the viewer, and show off the quality of your work.
Creating on-brand imagery is a long-term process, but one that every successful business understands is a worthy investment. If you’re ready to stand out from the crowd, create consistency within your feed, and build credibility as an expert, drop me a line and let’s talk about how we can work together!