Voyage + Heart

Product Photography for Instaset Backdrops

Product PhotographyVoyage + HeartComment

Danaja is the creator of Instaset Backdrops. Living in a beautiful city located between the Alps and the Adriatic sea named Ljubljana (capital of a small European country Slovenia) she’s a graphic designer with a passion for coaching small brands on how to create their content and communicate on social media.

The mother of 2 children, when she got pregnant, she started a blog that’s become a knowledge-based brand for pregnancy and parents. It was while running this brand and trying to create content that she stumbled onto a problem — how to present products in a more creative and attractive way.

Her solution? A set of photo backdrop that instantly transformed dull product photos to something that inspires and motivates. Relying on her natural instinct to just create, Danaja enjoys the journey of finding the right combination of quality materials and high-resolution prints (some designs are meant to be realistic, while others creative and abstract).

Everyone loved these backdrops and the positive feedback came pouring in! When Danaja’s clients started asking if she could make backdrops for them, she realized many others have the same problem. Deciding to make them available for sale, she named them Instaset, created her Instagram profile in late summer of 2018, and her webshop by the end of that October.

These vinyl backdrops are waterproof, stain proof, lightweight, durable, and rollable! Food photographers can drizzle honey or oil onto these backdrops without worry, then wipe it off with a damp cloth after you’ve photographed your scene. Unlike a white poster-board, you’ll never know it was there! Unlike many other large backgrounds, which are typically heavy boards that take up valuable space, these can simply be rolled together for easy storage or transport. Developed with realistic detail, they’re suitable for even close-up shots of your products.

Every product photographer knows the importance of a high-quality backdrop, and with Instaset, that's exactly what you're getting! While Danaja kindly gifted me with select backdrops to test out, the variety of beautiful designs to choose from has made this brand my go-to, and I’ve since purchased additional backgrounds for myself and my clients!


Your business is only as professional as the images you represent it with, and in today’s world of entrepreneurship, strong photography is a must-have!

Are you ready to start connecting with your ideal clients? Do you dream of working alongside the high-end vendors you've been admiring from afar?

I work with artisans and conscious brands to design, style, and photograph on-brand imagery that elevates their online presence! I'm here to help you create thoughtful and bespoke visuals designed specifically to fulfill your needs, show off the quality of your work, and create consistency in your imagery so that you can strengthen your brand, attract your dream clients, and make more sales!

It's time to run a business that gives you the freedom to do more of the things you're passionate about, and the opportunities to live the life you've always imagined!

All you have to do is say yes!