If you had told me ten years ago that I’d not only be a brand photographer, but also an art director, I would have laughed, set on what I was doing. But as time went on, my love for branding, storytelling, and education continued to grow and now here I am, making it my life’s work. Funny how things change like that.
Over and over again, you’ll hear that in order to be successful, you need to narrow down your niche. I once read an article where they gave an example of a photographer who narrowed her niche down MORE than eight times, until it was so specific that I had no idea how she ever got any clients. While I believe narrowing your niche to a degree (so as not to be overwhelmed by all-the-things) can definitely be beneficial, I never want to pigeonhole myself.
I believe that “success” is relative and what works for one person may not work for someone else. I also think flexibility is key to allowing yourself to grow far beyond what you imagine your capabilities consist of. By not having a limiting mindset, you’ll evolve not only as a person, but as a business owner. When you allow yourself the opportunities to grow, and do what you love authentically, you’ll attract the people who resonate with you and who love your work.
If you want to add additional services that compliment each other, and you’re confident in your skills, why not offer them so you can serve more people and have a greater impact on the world?
Do you agree? Why or why not? Have you ever felt pressured to pick a specific niche from industry pros? Let’s start a conversation!