You know those brands that stop you in your tracks? The brands where, after just a brief moment on their website or blog or Instagram feed, you feel something…. some sort of connection… you’re just drawn to them? That was Shea Brand for me. So you can imagine my joy when I was hired to photograph their product line.
Founded by Marie, Krystal, and Austin — three friends with very different backgrounds — Shea Brand started as a way to combat eczema using the healing benefits of USDA certified organic raw shea butter. A powerfully nourishing moisturizer, just a little Shea Butter goes a long way. Its fatty acids help to replenish important lipids and strengthen cell membranes, regenerating, softening, and protecting dry, dehydrated, healing, and sensitive skin and hair. Used on eczema, to eliminate scars, prevent stretch marks, smooth Keratosis Pilaris, and heal burned and damaged skin, this line has proven to be life-changing for many!
Since their launch, Shea Brand has expanded their vision and mission, adding in additional products that provide value, such as their popular CBD line. Austin (a former medical cannabis grower) saw the benefits of full spectrum CBD oil first-hand when he began providing it to a relative to help improve his health. Knowing that tools like high quality CBD oil are integral to many, they slowly and carefully built what they say is one of the most beautiful and highest quality tinctures on the market, along with other CBD items like the Shea Butter Pain Reliever, Menstrual Roller, Headache Roller, and more. Topicals are absorbed through the skin, and as the CBD interacts with cannabinoid receptors responsible for pain, you’ll find relief from muscle aches, soreness, chronic joint pain, headaches, menstrual cramps, and more. The CBD oil, taken sublingually, helps provide relief from ailments associated with anxiety, muscle tension, neuropathic pain, and insomnia.
Responsible and intentional, Shea Brand’s products contain no chemicals, no palm oil, are cruelty-free, and free of synthetics, chemical stabilizers, parabens, phthalates, and sulfates. What they do include? Certified organic ingredients (no GMO) and medicinal-grade, steam-distilled essential and cold-pressed oils. Manufactured in small batches in NYC, products come in minimal to no plastic, with 100% recyclable packaging that has been thoughtfully chosen for its environmental and humanitarian impact. From glass bottles, to metal tins, to cardboard tubes, their choice in vessels throughout the line is sustainable, reusable, and recyclable.
Every product comes in it’s own unique packaging, created by Krystal and Marie. Their process begins with free-form illustrations, and ends with bold, colorful works of art closely tied to their story. These intentional designs are meant to communicate the love for and connection between the self and environment, linking the urban world and natural world, and showing that they can live in harmony and thrive together.
I was asked to create imagery of the entire Shea Brand product line, including the CBD line and Shea Butter line. Focusing on both basic shots and family-style groupings, the resulting product photography is perfect for e-commerce purposes (like an online shop) or social media accounts alike! While I love incorporating styling elements, this session called for clean and minimalist layouts and primarily white backgrounds, so the focus is on the product and only the products. My approach was to keep it simple, allowing the custom artwork (which reminds me of album cover art) to stand out beautifully, clearly portray the value of their products, and share those little details that say so much about this brand.
Whether you’re looking for a daily moisturizer (the Jasmine shea butter tin is my absolute favorite!), CBD products to help keep your anxiety or pain at bay, or facial sprays to keep you feeling clean and refreshed, don’t hesitate to support Shea Brand or follow them on Instagram.
Disclosure: I am not a doctor. This post is a reflection of my own research, personal experiences, and information provided to me. It is not intended as a substitute for the advice, diagnosis, or treatment of a medical professional. Always seek the advice of a qualified health provider with any questions you may have regarding a medical condition.