Voyage + Heart

Food Photography

Somethings Holding You Back. Isn't It?

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Voyage + Heart - Notary Ceramics. - Product Photographers for Artisans and Makers - Product Photography for Conscious Brands - Mail In Product Photography - Advertising Photography for Sustainable Brands

Somethings holding you back. Isn’t it?

Maybe you’re thinking you don’t need to hire a professional photographer because you have a fancy camera of your own (even if it IS stuck on auto-mode) or you have generic stock photos available. Maybe you’re not convinced this is a worthy investment, so you sacrifice time and quality by taking the DIY route...

These were the thoughts of a recent client, but eventually she decided to take a chance — on me! And I’m so glad she did! She knew it was time to make a change, and invest back into her business by taking advantage of the gifts others (like myself) were offering her. Now she knows just how valuable hiring a professional is! How an experienced photographer can take their clients ideas (however messy) and translate them into something intentional, beautiful, and cohesive.

If you’ve ever wondered why I talk about branding so often (besides that fact that I’m a brand/product photographer, of course), it’s because for most businesses, the market is saturated. Every entrepreneur has their competition, and having a clear message is the key to standing out as a professional, attracting potential clients, and telling them that yes, you’re the right fit for them.

But let me ask — how can you tell your audience that your work is of quality when your social media feed is made up of reposts of client photos, or blurry or poorly light cell phone snaps? Or what if they don’t know how consistent your work is because you just don’t have the time to plan, design, style, shoot, edit, curate, and finally post images daily (on top of running a business).

Your most valuable asset when it comes to attracting new clients is, without a doubt, your imagery. Visuals are the number one way your audience judges you. It’s what makes them decide to stay or go. To buy from you or your competition. And through your imagery, you can tell them that you are professional, that they can trust you, and that you are worth the investment. It’s powerful. And one of the biggest mistakes you can make is thinking that this investment needs to wait until x, y, or z happens. When you have that mindset, there will always be something preventing you. Stop letting doubt hold you back!

Whether you’ve been in business for one month or one decade, don’t wait to invest into your business. From the get go, show that you have a professional presence by sharing beautiful, cohesive, intentional imagery of your products.

If you’re up for sharing your vision and working together to up-level your brand imagery, so that you can share your unique story, attract your dream clients, and make more sales, shoot me an email!

What questions do you have when you’re trying to decide if you want to hire a product photographer? I’m all ears!

Here's Your Opportunity To Shop My Prop Collection! 

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Over the years, I’ve really honed in on my own unique style. I’ve learned how how to create a distinctive, elevated portfolio of imagery and have helped countless other businesses do the same, so that they can attract their dream clients and make more sales!

One of my secrets? A Pinterest-worthy prop collection! 

I know, it almost sounds too simple. Doesn’t it?

It’s taken me years to build up, countless trips to antique markets, and hours scouring the Internet looking for the perfect pieces from artisans and small businesses.

If you’re tired of mediocre images, and are looking for that one piece that takes your photos to the next level, that actually does something for your brand, I’ve got a surprise for you — I’m giving you the opportunity to shop my prop collection! 

That’s right! Pop on over to my Instagram stories (titled “for sale”) to see what I’m talking about. If you want to buy at item, just send a message on that story with your email and shipping address, and I'll send you an invoice.

Also, check back often, because I rotate my props out here and there to keep my photos interesting and make sure any one prop doesn’t get over-used, so you’ll often see new items available for sale. And who knows — maybe I’ll find something I think you’ll like and purchase it just for the shop! Is this something you’re excited for? What sort of props would you most like to see available?

How To Pitch Yourself To Brands You Want To Work With

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Cold emailing has a bad rep. I get it! After all, this oft-untapped form of networking can be difficult, since there is no prior relationship with the person you’re reaching out to. Being someone who places a high value on connection and storytelling, cold-pitches felt so impersonal and I myself thought poorly of this way of marketing for years… that is, until I finally learned how to write them in a way that didn’t feel so, well, cold.

All these social media influencers you see representing brands and getting paid for dream jobs make it look easy. It may seem as though these opportunities just fell into their laps. And while sometimes they do, sometimes brands reach out to them after seeing their work or hearing their name, more often than not it took a lot of hard work to get those jobs.

So the way I see it, is you have two choices: 1. You can sit at home in your yoga pants, feeling sad for waiting around and letting your skills go to waste, wishing to work with your dream clients… or 2. You can take matters into your own hands! I much prefer the latter. Don’t you?

If you want to get the opportunities you’ve been dreaming of, work with the brands you’ve been admiring from afar, and create a life for yourself that you thought impossible, it’s time to take action!

The idea of writing a cold email and pitching yourself to a business may seem scary at first. You may feel fear of rejection, or not feel good enough, or afraid you’ll say the wrong thing and blow your chances. But once you do it, you’ll wonder why you didn’t do it sooner. Today, my friend, I’m sharing my biggest cold email tips with you for free!

Voyage + Heart - Worldwide Brand Photographer - Travel Photographer - Product Photographer - Hotel Photographer

01.

If there are a few brands you’ve been following or particularly love, get organized! Make a list of brands you want to work with. Maybe this sounds obvious, but start with making a list of the brands you’d love to work with in Excel or a Google Doc. As you send emails, update this spreadsheet with the step completed (ie: contact information, email sent, follow up, no answer, etc)

02.

It’s vital that the email you send be personalized. Know who it is you want to reach. Do your best to find the department and name of the person you need to speak with (for small businesses this is often the owner, for global companies, the marketing manager), even if it takes longer. For larger companies, it may be more difficult finding the email address, so you may have to fill out a generic form instead. Be genuine in sharing what you love about their brand and why. On the note of personalization, stay away from templates. Do not, I repeat, do not, copy and paste emails or send emails in bulk. Not only is it completely obvious, but it feels like a cold email — a pitch that you send to anyone. If you’re reaching out to a brand, it’s for a reason. Tell them why you were drawn to them.

03.

Your email, first and foremost, needs to serve. In order to have any consideration, clearly communicate what it is that you can do for this company. How can you provide them with value? How can you alleviate their problems or pain-points? Don’t be afraid to brag a little bit, to show that you’re skilled and offer value.

04.

Link to your website, blog, or portfolio. Send them your social media profile, or testimonials from previous clients (if you have them). Make it easy for them to click over and view your work, and see that what you’re offering is credible.

05.

Keep it short and sweet. If you’re pitching to a larger company, it’s likely they’re receiving hundreds of emails a day! Keep your email to them short and to the point — you can always elaborate if they respond to you.

06.

Follow up. Don’t be afraid to follow up. People are busy, and it’s easy to miss an email, or read it on an iPhone and forget about it before you have the chance to answer. If you don’t hear back within a week after your first email, go ahead and send a follow up. If you don’t hear back after that, it probably means they’re not interested. Don’t be discouraged by this! While rejection can be disheartening, you aren’t going to be a good fit for everyone, and that’s okay!

Get comfortable with attract and repel. And if you truly believe that you were a good fit for this business, use this experience as motivation to keep bettering yourself, or growing your brand. You can always reach out down the road.

07.

Start small. Don’t go for the largest company right away. You need to prove that your work is consistently high quality before they will consider you. Instead, start small and work your way up.

08.

Get the attention of brands you want to work with by tagging them on social media! If you do it enough (make sure they actually have their products in your photo — you don’t want to spam them!) they may end up reposting your image with credit, or even reach out to you about creating a working relationship.

 

 

Did You Find This Post Helpful?

Hopefully this guide helps you gain the confidence you need to put yourself out there, and pitch yourself to brands you want to work with! If you have any questions, feel free to comment below. I’d love to hear your thoughts on this! How do you feel about cold email pitches? Did this guide help change your mind at all?