Voyage + Heart

Business

Now Offering Additional Licensing Options For Product Photography Clients

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The images provided to my clients are typically more than enough for the day to day, as they can be used in a multitude of places to help share the story of the brand and attract customers, such as their website, shop, blog, and social media accounts!

That said, it recently came to my attention that a client needed photos for a third party’s e-commerce site. Despite doing my best to offer solutions, and taking into account my workload and the very short timeframe I was presented with, I was unable to accommodate their requests in a way that satisfied both of our requirements. Being that my goal is always to serve my clients, fulfill their needs, and provide a positive experience beyond any expectations, I knew I had to create a plan for the next time this scenario presented itself.

In an effort to always continue improving, I’ve spent blood, sweat, and tears (time, money, and a whole lot of effort) working around the clock, talking to the right people, educating myself further on extended types of licensing, and learning new programs, so that the next time a client finds themselves in this situation, I have an answer ready to go and can help them right away!

If you find that you need more usage rights than those included in the base price of your chosen collection (for example, on the e-commerce website of retailers that may sell your products), simply make a note in your email to me — you’ll receive a custom and fair quote based on industry standards to license the image(s), so that you can use them in the ways your business requires.

Some of the factors that may be considered are:

+ Number of images (quote based per image)
+ Size of the image
+ Whether the image will be used in print or online
+ Scenario (e-commerce, ad, educational products, etc)
+ Length of license

Not every business needs extended use out of their images — the majority of my product photography clients come to me simply needing content for their website and social platforms — so to keep my services as accessible as possible, this will be an add-on option only. You may also be happy to know that licensing may be purchased at any time, so if you’re a past client who’s already received your images, but suddenly need to use them for commercial reasons in a way not previously approved, just let me know. I’m always happy to help!

Communicating your needs to your photographer is incredibly important, and helps ensure they are fulfilled. I genuinely want to thank the client referred to in this post for providing me with your feedback — because of it, I was able to make the changes necessary to better my experience!

My mission, my why, is to help every brand I work with thrive by providing them with professional, high-quality imagery that strengthens their brand, converts visitors into paying clients, and provides value. I hope that this new offering is one more way I’m doing just that!

Is there anything you want to know about copyright, print release, and licensing? If so, send me an email to submit your questions. I’m working on a detailed blog post, which I’ll be sharing in the near future, about the differences between these types of usage rights, why they may or may not apply in your scenario, and how to make certain that you’re able to use the images in the ways your business calls for!

My 5 Biggest “Secrets” To Staying Top Of Mind

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Whether you offer products or services, as a business owner you’ve likely heard that it’s easier to retain customers, than find new ones. But even after providing a meaningful client experience and receiving positive feedback, you might still find that they don’t come back. Why is that? There could be a few reasons, but the one I’m talking about today is staying top of mind.

What I’ve noticed is that instead of striving for client retention (which is often overlooked and underrated), entrepreneurs are too focused on acquiring new customers, marketing to the void and screaming to the masses with a one-size-fits-all campaign.

In our fast-paced world, it can be difficult to maintain connection, and because of this detachment, loyalty doesn’t come quite as easily. With effort, not only can you attract your ideal clients, but you can turn one-time sales into life-long customers!

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01. Know Your Audience

Who are you serving? What are their biggest concerns? What problems do they have, and how can you solve them? What’s holding them back? When you have a clear picture of who your ideal client is, what they want, and how to reach them, you can remove the pressure of keeping up with the competition. By helping your customers feel you know who they are and what needs they have, you’re able to build a more meaningful brand.

02. Get Clear On Your Message

These days, your customers have limitless choices available to them. Competition is everywhere. To market effectively, learn to speak directly to your target audience. Make a strong first impression by telling your target audience why you’re the best fit for them, what makes you unique, and why it has to be you and no one else! Potential clients are wondering if you’re reliable, if they can trust you, and if you’ll deliver what you promise. Help them overcome this fear, give them confidence that they’re in the right place, and leave them with no doubt that they’re in good hands, by getting clear on your brand message.

03. Cultivate Relationships

One of my favorite quotes comes from Seth Godin. He said “People don’t buy goods and services. They buy relations, stories, and magic”. We buy from brands with whom we have an emotional connection. Building relationships with your audience is fundamental to staying relevant. Your online presence (blog, social media feed, etc) are tools to create personal connections, grow community, and build trust. Engage with your audience, respond to comments, answer questions, provide an unforgettable client experience. Stop treating your clients as a dollar symbol, and start nurturing your existing relationships.

04. Be Consistent

Show up on a consistent basis to cultivate trust, build brand awareness, and stay top of mind. Particularly on social media, sharing high-quality, cohesive imagery of your products on a regular schedule strengthens your brand, peaks interest, and invites your audience to stay and get to know more. If you don’t have the time to plan, style, shoot, edit, and curate a thoughtful and intentional gallery of imagery to have at your fingertips, the Custom Content Club is a wonderful place to start — never wonder what to post again, and have professional content ready to share whenever the need arises!

05. Don’t Be Afraid To Ask

Something we often forget — don’t be afraid to ask! Be direct. Send your customers feedback questionnaires, ask for testimonials, write cold pitches to brands you’ve been dreaming of working with, email past clients you haven’t heard from in awhile asking if they need updated photos of their products. You never know what will happen unless you try!

Giving Credit Where Credit Is Due

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Recently, within a matter of days, I had to contact four third-parties who were using images I’ve taken for a client, without permission and without attributing credit.

That doesn’t feel good.

What is a proper photo credit?

Clearly and distinctly noting the photographer and copyright holder. On social media, this is via a mention (“@VoyageAndHeart") in the caption. A tag in the photo itself is also appreciated, but does not suffice on its own; and it’s not okay to hide it among the comments or hashtags, source Pinterest, or leave it out completely. For articles online, this typically means a small notation on the bottom corner of the image, with a link back to their website (“Photo Credit: Voyage + Heart” or “© Voyage + Heart”).

When you post an image that is not your own without permission or credit, you’re stealing and in violation of copyright law. Please be careful not to do this — I truly wouldn’t want you on the receiving end of an unexpected invoice (or worse!). Don’t ignore messages that have been thoughtfully and respectfully crafted, kindly asking you to make the needed adjustments. Don’t respond saying crediting the owner of the image is not how you operate (what?!).

I don’t know why being upfront about attributing credit is such a begrudging task for some. It doesn’t make you look less professional. It doesn’t take away from your post, caption, or message. If anything, it benefits you — when you tag a brand in the photo, you’ll be seen by their audience, expanding your reach and driving more traffic to your platform(s)!

What it really comes down to, is being a decent person and respecting the hard work of the small business owner who put in copious amounts of time, thought, skill, and creativity. 

Take a moment to reflect on how much effort and passion you’ve put into running a business. How would you feel if you weren’t given the credit you deserve?

I understand that honest mistakes happen! However, if you’ve neglected to credit a photo you’ve shared, please fix it. Do the right thing. Give credit where credit is due.

We are all professionals, we are all business owners, and we are all in this together.

Let’s support each other.